This presentation takes a look at how Indiana-built automobiles serve as a model of the evolution of automotive marketing in America. The presentation covers the evolution of automotive print advertising, factory brochures, and letters as directed marketing in the first half of the twentieth century. Other points to be included are the development of different styles of advertising and innovations. For instance, Duesenberg was the first in the automotive field to advertise the lifestyle associated with its vehicle instead of focusing on the product.
It is the intent of this presentation to celebrate Indiana’s automotive heritage.
For more information please complete our inquiry form or contact us via email address below.
Changing Face of Automotive Marketing
9220 N. College Avenue
Indianapolis, IN 46240 -1031
email (remove the spaces)Changing Face @ Cruise-IN.com
Subject: Changing Face
Fee: Honorarium and travel expenses
Enjoy your visit at Cruise-IN.com.