Indianapolis-built cars at the 1910 New York Auto Show

It is interesting how two Indianapolis auto manufacturers marketed their wares at the 1910 New York Auto Show. Both exhibitors touted their recent successes at 1909 Inaugural events at the Indianapolis Motor Speedway.

Marmon ad 8-29-1909
1909 Nordyke & Marmon ad
Copyright © 1909 Nordyke & Marmon Co

Nordyke & Marmon featured their “Thirty-Two” models with the racer that Ray Harroun drove to victory in the 10-mile Free-for-All Handicap race on Thursday, August 19, 1909. Other show models included touring car, suburban, and roadster models.

These Marmons showcased their patented oil pressure lubrication system that was introduced in 1904. This use of full-pressure lubrication was the earliest application of a system that has long since become universal to internal combustion engine design.

These 1910 models also utilized a trans-axle unit rear end. This arrangement afforded easy inspection and servicing of the single unit. Oversized brakes with an adjusting feature showed careful forethought in design. The equipment on the Marmon was of exceptionally high quality.

National ad 8-21-1909
1909 National ad
Copyright © 1909 National Motor Vehicle Co

The display of the National Motor Vehicle Co. centered around National “40” models with one five-passenger touring car, one four-passenger toy tonneau, one two-passenger Speedway model, and a reproduction of the stock models they had been using in speed contests at the Atlanta Speedway, the Indianapolis Motor Speedway, and the Vanderbilt Cup race.

National’s exhibit centered on an unfinished National “40” chassis. This model with a list price at $2,500 was a worthy successor to the company’s previous car. This 40 horsepower model offered a great deal more power, a longer wheelbase, a roomier interior, larger wheels, and tires for less money. The company felt the National “40” covered all of the requirements of the average purchaser who was seeking to get more for his money each year.

National was proud of its racing heritage and emphasized its undefeated string of class hill climb wins and its share of speedway victories. The company pride showed with introduction of National “40” model for the 1910 season.

In the early days of the automobile, Indianapolis-built cars were proudly displayed across the country.

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