Lead with a Story

Lead with a Story

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Today most successful organizations on the planet intentionally use storytelling as a key leadership tool. Author Paul Smith examines this culture and presents the tools to craft stories as a communications tool in the corporate workplace. Some of these include the following:

Make it easy for customers to share their stories. Create a website with a “story box” for them to share. Find stories your customers have already written on industry websites or blogs.

Values are only words on a piece of paper until they’re tested. Tell the story of the test. A story can describe company values in an actionable way.

Have people sit around in a circle and share personal stories. When people discover they have common values, they form more collaborative relationships. People learn through the stories that they hear about other people’s behavior getting rewarded or punished. Have others describe what makes them passionate about their job, why they come to work every day.

We learn more from our failures than from our successes. Use stories to demonstrate someone who does something exceptionally well. Celebrate your successes.

When asking to “Think outside the box” help others visualize the larger boundaries outside the box. “Think outside your industry-instead of just your box.” Sometimes the best way to solve a problem is to avoid getting into it in the first place.

Lead with a Story is chocked full with 100 ready-made stories that you can use to craft the proper story for any type of the corporate workplace situation.

Upon completion of reading Lead with a Story, I immediately began implementing storytelling as part of my communication process.

Upon completion of reading Lead with a Story, I immediately began implementing storytelling as part of my communication process.

Today most successful organizations on the planet intentionally use storytelling as a key leadership tool. Author Paul Smith examines this culture and presents the tools to craft stories as a communications tool in the corporate workplace.

Peruse Lead with a Story at Amazon.com

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