Tag Archives: Bill Mitchell

Buick Produces a Sixties Styling Icon

Outside of the Studebaker Avanti launched in April 1962, I believe the 1963-1965 Buick Riviera ranks as a Sixties Styling icon. Car & Driver called it “The car that most impressed us in 1963.” The magazine further states “…it stands alone among American cars in providing a combination of luxury, performance, and general roadworthiness.”

1963 Riviera front
1963 Riviera front view
Copyright General Motors Corporation

What makes the Riviera so appealing? For me it’s the cutting edge styling inspired by GM’s chief stylist Bill Mitchell. Some of his inspiration came from seeing a Rolls-Royce cutting through the foggy night while visiting the 1959 London Motor Show.

1963 Riviera rear
1963 Riviera rear view>
Copyright General Motors Corporation

The Riviera features an expansive egg-crate grille, a flowing fender line, razor-sharp hardtop roof, and a classic inspired rear quarter panels. In side view, the Riviera has two rear scoops ahead of the rear wheels and a trim line that flows from the front edge and over the front wheel opening, then horizontally to and over the rear wheel opening straight to the lower edge of the rear bumper. The original plan of placing the headlights in the fenders behind retraceable grilles was not available until the 1965 model. It is a clean European influenced style that leads the eye to this styling icon.

1965 Riviera retractable headlights
1965 Riviera retractable headlights
Copyright General Motors Corporation

Riviera featured two manufacturing “firsts” for a production automobile: 1. Frameless side glass windows. 2. Flush adhesive-mounted windshield and rear window. Buick’s 401 cubic-inch “Wildcat” V-8 engine provided the motive force for the luxurious Riviera.

In a collectible classic review of the Riviera, Automobile magazine recently stated “One of the most beautifully proportioned American cars of the last sixty years; it was reportedly lauded by contemporary cognoscenti including famous designers such as Sir William Lyons, Sergio Pininfarina, and Raymond Loewy…”

It’s nice to see the magazine seems to agree that the 1963-1965 Buick Riviera is a sixties styling icon. You might want to check one out for a collectible classic in your garage.

For more information on our automotive heritage follow this link.