This article is about the advertisement titled “The Mission of the Sturdy Stutz” by the Ideal Motor Car Company the predecessor of the Stutz Motor Car Company.
“In the introduction of the Stutz Car a little less than a year ago, Harry C. Stutz determined to place on the market a car designed to embrace all the best features of his previous creations and constructed and equipped in each part with the best that money could buy, and to sell same at a legitimate manufacturing profit. He was able, through long experience in the buying of motor car parts and the personal attention he gives to this work, to purchase materials advantageously. After calculating our costs and our small overhead expense, we found we could produce the Stutz car, to be equal in mechanical perfection to any car built, no matter what the price, at a price of $2,000.00.”
“Our claim is that, as far as mechanical construction is concerned, it is not possible for anyone to build a better motor car than the Stutz. The wonderful satisfaction the car has given the many Stutz owners has fully substantiated this claim. If a 50 H.P., four-cylinder car is large enough there is absolutely no necessity of paying more than $2,000.00: you can buy nothing better that the Stutz.”
“Our wheelbase of 120 inches is ample for either a two, four or five passenger car. Our engine with large valves, develops full fifty horsepower. Our Stutz rear transmission system has long been recognized as a phenomenal success.”
“The graceful body designs appeal to the most discriminating buyer.”
“The strong sturdy design, so devoid of complications, is a revelation in motor car construction.”
“We can safely leave the decision to your own judgement after comparison with other cars. It is not simply a good car, but as good as it is possible for anyone to build.”
It is interesting to note Stutz’s advertising claims in this early era in automotive advertising. The first Stutz automobile was built in just five weeks in 1911, and competed in the Inaugural Indianapolis 500-mile Race. Gil Anderson drove this first Stutz to an eleventh-place finish. Stutz began advertising “The Car That Made Good in a Day.” Later that summer, the Ideal Motor Car Company was organized to manufacture the Stutz Model A, a duplicate of the Indy racer. A Stutz Model A torpedo roadster served as the pace car at the 1912 Indianapolis 500.
The famous Stutz Bearcat sports car appeared in 1912 for a run of 10 years. It followed the usual Stutz recipe of a low-slung chassis, a large engine, and other bare necessities—hood, fenders, a right-hand raked steering column, two bucket seats, a fuel tank behind the seats, and wooden spoke wheels. The Stutz Bearcat was a popular car in the $2,000 price range. Its ap¬peal was boosted by Stutz’s success at the race track. Bearcats finished fourth and sixth at the Indianapolis 500 in 1912. During the summer the company entered 30 different racing contests and won 25 of them.
Harry C. Stutz enjoyed many accomplishments in the early automotive industry. Later, he founded the H.C.S. Motor Car Company and the Stutz Fire Engine Company. His success started with the Stutz Motor Car Company.
For more information on Indiana cars & companies, follow this link.