Tag Archives: International Scout

Automotive Advertising Slogans

One of the things I like about collecting automobilia is finding automotive advertising slogans. Here are some examples from Indiana-built automobiles.

1912 American Underslung ad
1912 American Underslung ad

Apperson 8 “The Eight with Eighty Less Parts”
American Simplex (later) Amplex “The valveless two-cycle car” and “The car that has no valves.”
American Underslung “A Car for Discriminating Buyers.”
Black Motor Buggy “Get There!”
Clark “A Car for Many Seasons”
Cole “There’s a touch of tomorrow in all that Cole does today.”
Duesenberg “The world’s finest motor car.”
Elcar “A well built car, tuned to the times.”
Elgin “Built like a watch” and “The car of the hour.”
Empire “The Little Aristocrat”
Haynes “The Birth of New Ideas”

1912 Inter-State ad
1912 Inter-State ad

Inter-State “The Automobile for Women”
International Scout “Wouldn’t you rather play hooky today…?”
LaFayette “You Have Always Known There Would Be Such a Car”
Lambert “Lambert, the father of friction drive.”
Lexington “Built to Stay Young”
Marion “Built to run and last for years.”
Marmon “The mechanical masterpiece” and “The Easiest Riding Car in the World.”
National Electric “Easy to Handle”

International Scout ad
International Scout ad

Overland “The Rig You Have Been Looking For”
Pathfinder “King of Twelves”
Pilot “The Car Ahead”
Pope-Waverley “The Always Ready Automobile”
ReVere “America’s Incomparable Car”
Sears Motor Buggy “A child could run it.”
Star “Low cost transportation.”
Studebaker “Vehicle makers for the world.” and “First by far with a postwar car”
Tincher “Guaranteed for three years.”
Union “In Union there is strength.”
Waverley Electric “No Dirt, No Odor, No Grease, No Bother.”

I believe some of these are rather clever, but I don’t know if some of the others would ever prompt me to take a look at their car. Do contemporary automakers do any better? What do you think?

For more information on Indiana-built automobiles follow this link.

International Scout another Indiana automotive first

The International Scout, another Indiana automotive first, was produced in Fort Wayne, IN, and debuted on January 18, 1961.

The Scout was the predecessor of today’s sport utility vehicle. A 1965 survey showed that nearly 75 percent of all Scouts were purchased primarily for non-business use. Eighty-two percent of Scout sales were 4x4s. Station wagons and sports cars made up more than one-third of the trade-ins on new Scouts. Over 99 percent of all Scouts had four-wheel-drive running gear in 1979. Scouts were purchased by the same types of people who buy SUV’s today. Unfortunately, International Harvester Company was ahead of the curve and never fully capitalized on this niche market.

Scout ad
International Scout ad

It’s interesting how IHC’s contemporary advertising for the Scout emphasizes the utilitarian Scout – for the sheer carefree, outdoor fun of it. “Go ahead. Take off the top and you’ll have a jaunty convertible. With bucket seats you may feel like you’re driving a sports car. But there isn’t a sports car around that can take you to so many fishing or hunting places beyond the end of the roads. In case you haven’t yet checked out this great work-and-pleasure vehicle, with two-wheel drive or all-wheel drive, prices start at just $1,690.85.”

The Scout, designed by IHC’s chief stylist Ted Ornas, was not originally intended to be a recreational vehicle. It used no-nonsense contoured slab-side body styling to keep manufacturing costs low. Originally, IHC expected most sales to be two-wheel drive, but four-wheel drive models dominated production numbers. Scouts with the removable steel TravelTop were the most popular.

The Scout’s success surprised almost everyone. Initially Scout production was planned for 50 units per day, but within one month the rate was increased to 100 units per day. In the next month, there was another 33 percent bump in production. IHC purchased a nearby plant as the site for Scout production. In the first calendar year of production, more than 35,000 units were sold. In 1968, its seventh year of production, the 200,000th Scout was built in Fort Wayne. When production of the Scout stopped in October 1980, more than 500,000 units had been built.

The International Scout continued Indiana’s automotive innovation into the 1980’s. That’s almost 90 years of automotive innovation that began with Elwood Haynes’ demonstration of his Pioneer automobile in Kokomo, IN, in July 1894.

For more information on Indiana cars & companies follow this link.