Tag Archives: Louis J. Chevrolet

Indiana Automotive Presentations 2

Are you looking for a unique way to celebrate Indiana car culture with your auto club, community group, school, or retirement center? You’ve come to the right place at Cruise-IN.com: Celebrating Indiana Car Culture

Dennis E. Horvath presenting

Over the years, I have developed several Indiana Automotive Presentations for groups like these. The goal of my presentations is to share the story of Indiana automobiles with a broad spectrum of people. Some of my presentations cover the scope of Indiana’s auto industry, others highlight Indiana automotive pioneers. Some of these stories are overlooked in our automotive history today.

Mileposts in Indiana automotive history looks at how Indiana serves as a model for our automotive industry and heritage. Indiana once vied for Michigan’s title as the automotive titan of the United States. It was at a time when the names of automobiles like Duesenberg, Stutz and Cord brought worldwide acclaim to the Hoosier state. Indiana’s contributions to automotive history have been numerous. Tilt steering, cruise control and hydraulic brakes are just three examples of the innovations created by Indiana automotive pioneers. Yet the innovators themselves have become nearly forgotten–overlooked as we take their inventions increasingly for granted as part of the standard equipment on today’s models.

Indiana-built Automobiles and the Evolution of Automotive Advertising covers how Indiana-built automobiles serve as a model of the evolution of automotive marketing in America. The presentation covers the evolution of automotive print advertising, factory brochures, and letters as direct marketing in the first half of the twentieth century.

Louis J. Chevrolet’s “Never Give Up,” shares all of his years racing and developing race cars and passenger cars. He put his best effort forward and enjoyed much success. His legacy is nearly forgotten, but perhaps we should all live by his motto “Never Give Up.”

Val’s Story – Witness to early automotive innovation shares how road improvement and developments in the early auto industry contributed to our auto travel and vacation enjoyment. As Val, I look at a life representative of two of Indiana’s auto centers.

Let’s share this heritage with all generations.

I invite you to inquire about my Indiana automotive presentations for your group. Find out more here.

Indiana Automotive Presentations

Over the years I have developed a number of Indiana automotive presentations. My educational and entertaining presentations have been booked by auto museums, auto clubs, community groups, schools, retirement centers, and folks of all ages.

Dennis E. Horvath presenting

The goal of my presentations is to share the story of Indiana automobiles with future generations. Some of my most popular presentations are: Mileposts in Indiana automotive history, Val’s Story – Witness to early automotive innovation, Indiana-built Automobiles and the Evolution of Automotive Advertising, Louis J. Chevrolet’s “Never Give Up” . These programs demonstrate the qualities of ingenuity, exploration, and leadership of Indiana auto pioneers.

Mileposts in Indiana automotive history takes a look at how Indiana serves as a model for our automotive industry and heritage. Indiana once vied for Michigan’s title as the automotive titan of the United States. It was at a time when the names of automobiles like Duesenberg, Stutz and Cord brought worldwide acclaim to the Hoosier state. Indiana’s contributions to automotive history have been numerous. Tilt steering, cruise control and hydraulic brakes are just three examples of the innovations created by Indiana automotive pioneers. Yet the innovators themselves have become nearly forgotten–overlooked as we take their inventions increasing, for granted as part of the standard equipment on today’s models.

Val’s Story – Witness to early automotive innovation shares how road improvement and developments in the early auto industry contributed to our auto travel and vacation enjoyment. As Val, I look at a life representative of two of Indiana’s auto centers.

Indiana-built Automobiles and the Evolution of Automotive Advertising covers how Indiana-built automobiles serve as a model of the evolution of automotive marketing in America. The presentation covers the evolution of automotive print advertising, factory brochures, and letters as directed marketing in the first half of the twentieth century.

Louis J. Chevrolet’s “Never Give Up,” shares all of his years racing and developing race cars and passenger cars. He put his best effort forward and enjoyed much success. His legacy is nearly forgotten, but perhaps we should all live by his motto “Never Give Up.”

I invite you to inquire about my Indiana automotive presentations for your group. Find out more here.

Let’s share this heritage with all generations.

Indianapolis Auto Row

In the 1920’s, a 10-block area along North Capitol Avenue in Indianapolis became the home to several segments of the auto industry. If you wanted a new car or service in Indianapolis, this is where you would come. So, let’s take a stroll along N. Capitol to visit sites and structures of that bygone era.

The genesis for Indianapolis Auto Row began with Carl G. Fisher relocating his Fisher Automobile Co. showroom to 400 North Capitol Avenue in 1909. The Fisher Gibson Co. followed in 1910 at 416; with the following firms over the next decade, National Motor Vehicle Co. showroom (1911-1912) at 426-428; Fisher Automobile Co. (1918) at 434-442; and Colonial Automobile Co. (1917) at 444-450. Along the east side of the 400 block of N. Capitol were: Peterson Keyes Automobile Co. (1915) at 401-411; Central Motor Parts Co. (1913) at 419-425; Gates Masters Co. (1911) at 431; and the only currently existing building the Gibson Co. (1916-1917) at 433-447.

Gibson Company in 2007
The Gibson Co. Building in 2007
Copyright © 2007 Dennis E. Horvath

The Cadillac Co. of Indiana/Automobile College at 500-514 N. Capitol was built from 1910-1911. The first floor housed a Cadillac dealership and on the second floor was the college that was reputed to be one of the first “technical” schools related to autos. Just north on the west side of the block was Cooper Tire Service built in 1910.

Continuing up the west side of the street to the 600 block of N. Capitol, we come to the William Small Co. (1915) at 602. At this site in 1920, Louis J. Chevrolet built four Monroe and three Frontenac race cars. His brother Gaston Chevrolet drove a Monroe to victory in the 1920 Indianapolis 500.

The Goodyear Tire and Rubber Co. built its regional service center at 640 N. Capitol in 1913. Across the street on the east side was the Williams Building, known as a “cafeteria of auto parts companies,” built in 1916-1917 at 611-617. Just north was the Hatfield Ford Co. showroom and service center at 627 N. Capitol built in 1920. This building served as a Ford dealer into the 1970’s.

Stutz Motor Car Company
The Stutz Motor Car Company
Copyright © 2007 Dennis E. Horvath

Walking a few blocks north we come to the Stutz Motor Car Co. (1914-1920) at 1002-1008 N. Capitol and the Ideal Motor Car Co. (1911) at 221 W. 10th Street. The first Stutz automobile was built at Ideal for the inaugural running of the Indianapolis 500 in 1911. A Stutz Model A torpedo roadster served as the pace car at the 1912 Indianapolis 500. In June 1913, the Ideal Motor Car Company was reorganized as the Stutz Motor Car Company. Following the initial success of the Stutz Bearcat roadster, construction of new facilities commenced at the 1002 N. Capitol. Stutz production continued here until 1934.

Further along the street we have the Harry V. Hyatt Graham-Paige Co. at 1327 N. Capitol built in 1929. This building is a good example of a single-story showroom. In the next block was the Stutz Fire Engine company at 1411 N. Capitol built in 1919. Across the street was the HCS Motor Car Co. at 1402 N. Capitol built in 1920-1921. This was Harry Clayton Stutz’s last auto venture.

I believe this area deserves a more formal designation as “Indianapolis Auto Row” for its large concentration of automotive related sites from the first three decades of the twentieth century. Most people are unaware that they are passing by some Indiana automotive landmarks as they motor down North Capitol Avenue in a hurry to work or to an entertainment venue.

So, take a look during your next visit to downtown Indianapolis.

Discover a wealth of innovation and history with Indianapolis Auto Tours at this link.